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GuideJuly 25, 2026 · 6 min read

LinkedIn Link Previews & OG Images

The complete 2026 guide to how LinkedIn renders your og:image, the exact size it wants, and how to fix a broken preview.

LinkedIn is the professional network — and it's where B2B content, thought leadership, and company pages live. If you share a blog post, landing page, or product link on LinkedIn, the og:image is the first thing people see in their feed. A great preview image can double your click-through rate. A broken one makes your post look unprofessional.

Make a LinkedIn-ready OG image

1200x630 PNG, optimized for LinkedIn feeds. Free, no signup.

How LinkedIn renders link previews

When you paste a URL into a LinkedIn post, LinkedIn's crawler fetches the page and looks for open graph meta tags — the same og: tags that Facebook, Twitter, and Slack use. LinkedIn then builds a preview card with:

  • A large image (from og:image)
  • A title (from og:title)
  • A description (from og:description)
  • The domain name (from the URL)

LinkedIn does not read twitter:image tags. It relies entirely on open graph.

LinkedIn og:image size for 2026

SpecValue
Image size1200x627px (use 1200x630)
Aspect ratio1.91:1
Max file size5MB
FormatsPNG, JPG, GIF
Min dimensions200x200px
Tag requiredog:image (open graph)

The safe bet is 1200x630 pixels — the standard open graph size. LinkedIn technically specifies 1200x627, but the 3-pixel difference is invisible after cropping. Using 1200x630 means your image works on LinkedIn, Twitter, Facebook, and Slack without changes.

The tags LinkedIn needs

Add these to your page's <head>:

og:title

The headline shown in the preview card.

e.g. Your Page Title
og:description

A short description under the title.

e.g. A compelling summary of the page.
og:image

The preview image URL (must be absolute).

e.g. https://yoursite.com/og.png
og:url

The canonical URL of the page.

e.g. https://yoursite.com/article
og:type

The type of content (usually article).

e.g. article
<meta property="og:title" content="Your Page Title" />
<meta property="og:description" content="A compelling summary." />
<meta property="og:image" content="https://yoursite.com/og-image.png" />
<meta property="og:url" content="https://yoursite.com/article" />
<meta property="og:type" content="article" />

Force a re-scrape with the LinkedIn Post Inspector

LinkedIn caches link previews aggressively — sometimes for up to 7 days. If you update your og:image but the old one keeps showing, you need to force a re-scrape.

  1. 1Go to linkedin.com/post-inspector
  2. 2Paste your URL and click Inspect
  3. 3LinkedIn re-crawls your page and shows the updated preview
  4. 4Share your link — the fresh og:image will appear

LinkedIn preview image not showing? Fix it

No image appears

Check that og:image exists and the URL is absolute (starts with https://). LinkedIn ignores relative paths.

Image is tiny or pixelated

LinkedIn requires at least 200x200px. Use 1200x630 for crisp retina-quality previews.

Old image won't update

Use the Post Inspector (above) to force a re-scrape. Cache can persist for days otherwise.

Preview shows wrong title

LinkedIn pulls the title from og:title, not the page's <title> tag. Make sure og:title is set.

LinkedIn og:image best practices

Keep text minimal and bold

LinkedIn feeds are scanned fast. Use 3-7 words max, large font.

Use brand colors

Consistent colors build recognition in the feed over time.

Add a subtle logo

Place your logo in a corner. It builds trust without cluttering.

Frequently asked questions

What image size does LinkedIn use for link previews?

LinkedIn recommends 1200x627 pixels for link preview images (the og:image tag). This is essentially the same 1.91:1 ratio as the standard 1200x630 open graph image. Use 1200x630 to be safe — LinkedIn will crop the extra 3 pixels imperceptibly.

How do I force LinkedIn to refresh my link preview?

Use the LinkedIn Post Inspector (linkedin.com/post-inspector). Paste your URL and click Inspect. This forces LinkedIn to re-crawl your page and fetch fresh og:image tags, bypassing the cache.

Why is my LinkedIn link preview image not showing?

The most common causes: the og:image tag is missing, the URL is relative instead of absolute, the image is under 200x200 pixels, or the image returns a redirect. LinkedIn also requires og:title and og:description tags to render a full preview card.

Does LinkedIn use og:image or twitter:image?

LinkedIn uses the og:image tag (open graph protocol). It does not read twitter:image tags. Make sure your page has meta property='og:image' content='https://...' in the head.

Generate a LinkedIn-ready OG image

1200x630, brand colors, professional templates. Free.