LinkedIn Link Previews & OG Images
The complete 2026 guide to how LinkedIn renders your og:image, the exact size it wants, and how to fix a broken preview.
LinkedIn is the professional network — and it's where B2B content, thought leadership, and company pages live. If you share a blog post, landing page, or product link on LinkedIn, the og:image is the first thing people see in their feed. A great preview image can double your click-through rate. A broken one makes your post look unprofessional.
How LinkedIn renders link previews
When you paste a URL into a LinkedIn post, LinkedIn's crawler fetches the page and looks for open graph meta tags — the same og: tags that Facebook, Twitter, and Slack use. LinkedIn then builds a preview card with:
- A large image (from
og:image) - A title (from
og:title) - A description (from
og:description) - The domain name (from the URL)
LinkedIn does not read twitter:image tags. It relies entirely on open graph.
LinkedIn og:image size for 2026
| Spec | Value |
|---|---|
| Image size | 1200x627px (use 1200x630) |
| Aspect ratio | 1.91:1 |
| Max file size | 5MB |
| Formats | PNG, JPG, GIF |
| Min dimensions | 200x200px |
| Tag required | og:image (open graph) |
The safe bet is 1200x630 pixels — the standard open graph size. LinkedIn technically specifies 1200x627, but the 3-pixel difference is invisible after cropping. Using 1200x630 means your image works on LinkedIn, Twitter, Facebook, and Slack without changes.
Force a re-scrape with the LinkedIn Post Inspector
LinkedIn caches link previews aggressively — sometimes for up to 7 days. If you update your og:image but the old one keeps showing, you need to force a re-scrape.
- 1Go to
linkedin.com/post-inspector - 2Paste your URL and click Inspect
- 3LinkedIn re-crawls your page and shows the updated preview
- 4Share your link — the fresh og:image will appear
LinkedIn preview image not showing? Fix it
No image appears
Check that og:image exists and the URL is absolute (starts with https://). LinkedIn ignores relative paths.
Image is tiny or pixelated
LinkedIn requires at least 200x200px. Use 1200x630 for crisp retina-quality previews.
Old image won't update
Use the Post Inspector (above) to force a re-scrape. Cache can persist for days otherwise.
Preview shows wrong title
LinkedIn pulls the title from og:title, not the page's <title> tag. Make sure og:title is set.
LinkedIn og:image best practices
Keep text minimal and bold
LinkedIn feeds are scanned fast. Use 3-7 words max, large font.
Use brand colors
Consistent colors build recognition in the feed over time.
Add a subtle logo
Place your logo in a corner. It builds trust without cluttering.
Frequently asked questions
What image size does LinkedIn use for link previews?
LinkedIn recommends 1200x627 pixels for link preview images (the og:image tag). This is essentially the same 1.91:1 ratio as the standard 1200x630 open graph image. Use 1200x630 to be safe — LinkedIn will crop the extra 3 pixels imperceptibly.
How do I force LinkedIn to refresh my link preview?
Use the LinkedIn Post Inspector (linkedin.com/post-inspector). Paste your URL and click Inspect. This forces LinkedIn to re-crawl your page and fetch fresh og:image tags, bypassing the cache.
Why is my LinkedIn link preview image not showing?
The most common causes: the og:image tag is missing, the URL is relative instead of absolute, the image is under 200x200 pixels, or the image returns a redirect. LinkedIn also requires og:title and og:description tags to render a full preview card.
Does LinkedIn use og:image or twitter:image?
LinkedIn uses the og:image tag (open graph protocol). It does not read twitter:image tags. Make sure your page has meta property='og:image' content='https://...' in the head.